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Growth hacking is the process of experimenting across the marketing funnel to improve sales. The key word is…

Denver sausage store owner Kathy Laurenti didn’t realize she was under-insured until it was too late. When a…

For Spencer Rascoff, CEO of Zillow Group, personal branding through social media is a big part of a…

Any entrepreneurial individual loves the idea of starting a business. In particular, a business that allows him or…

Predictions call for the introduction of billions of new Internet of Things, or IoT, devices in the next…

How to Drive Users to Your Startup's Website with an SEO Strategy

After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what…

Ever since I was young, I’ve had an entrepreneurial spirit. When I was 15 years old, and all…

How to Drive Traffic and Increase Page Rank (Besides Keyword Optimization)

What purpose does a website serve if you don’t have any traffic? There are many tactics you can…

How to Manage a Team of Freelancers

While many entrepreneurs start out as the only employees of their company, the smart ones end up hiring…

If you want to build a successful website for your company, you need to have a strong, consistent…

6 Must-Read Books to Inspire Your Startup

StartupNation’s recommended book excerpts include works of fiction and non-fiction written by best-selling authors, thought leaders, influencers and…

What Work-Life Balance? It’s About Culture, Planning and Execution

In the last decade, the level of happiness in America has dropped significantly. The latest United Nations’ World…

Entrepreneurship has always been the soul of the American economy. A recent survey revealed that 21 million people…

The Art of Opportunity: Casper Reinventing the Mattress Business [Case Study]

The Opportunity: The Hassles of Buying a Mattress Have you ever purchased a mattress? For most folks, the…

The following excerpt is reprinted with permission from “Being Boss” © 2018 by Kathleen Shannon and Emily Thompson, Running…

The Leadership Gap: The Simplest Way for to Gain Loyalty That Lasts [Book Excerpt]

The following contains an excerpt from “The Leadership Gap: What Gets Between You and Your Greatness” by Lolly…

IoT is Changing the Business Model From Freemium to Barter

For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription…

The Benefits of UPC Barcodes for Your Small Business

UPC barcodes are often the most forgotten component of any product a retailer sells. But don’t be fooled,…

Why Yesterday is the Time to Understand Blockchain

If you’re not an enthusiast already, it’s time to start believing the hype about blockchain. In fact, it’s…

Deciding on what type of payments to accept at your business can be difficult, but deciding how your business should accept credit…

How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list.…

What Goes into Market Research, and How Much Does it Cost?

Market research, the process of gathering information about consumers’ preferences, is an important component of your startup’s marketing…

Securing funding is one of the biggest challenges faced by entrepreneurs. It is especially challenging for smaller and…

This Entrepreneur Went From Running a Million-Dollar, One-Person Business to Scaling Up

The following is an adapted excerpt from “The Million-Dollar One-Person Business: Make Great Money. Work the Way You…

It’s important to look at your expectations versus reality when it comes to working with an outside public…

Why the Future of Marketing is About Relationships

A couple of weeks ago, I participated in a Twitter chat hosted by Marketo about social selling. If…

12 Startup Web Design Trends to Give Your Brand a Boost

When it comes to startup brands, a good website design can help you stand out from the crowd.…

Once upon a time, it was more than enough for a business to remain within the borders of…

You have the idea, you have the business plan, you have the drive to succeed; what you don’t…

How to Deal With Clients Who Are Hurting Your Business Financially

A business that nurtures good relationships with clients is likely to find success since the business-client relationship is…

Starting your own business is a new and exciting challenge that can be rewarding, but overwhelming. From the…

Simple Ways to Reduce Your Startup's Overhead Expenses

In the early days, saving a few hundred dollars per month can make all the difference to a…

How to Keep Your Virtual Team Engaged

There’s no doubt the world of work is changing. The internet, the cloud and apps have successfully untethered…

Deadlines are good to have, but it’s equally important how we communicate those deadlines to our teams and project…

What Startups Need to Include in Their Digital Marketing Strategy

Entrepreneurs know that they can make a big impact early on when they’re prepping their digital marketing strategies,…

Always on the hunt for ways to grow his financial and insurance advisory firm, Ken Greene recently turned…

3 Key Elements of a Content Marketing Strategy That Builds Trust

A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is…

“Why do some startups fail?” In startup circles, this question is as common as “Why is the sky…

As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced…

I know a leader, an entrepreneur named Marcia, who many years ago caught a staff member criticizing her…

5 Industries With the Most Opportunities for Tech Startups

In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within…

I started my first company when I was six years old, selling fallen apples to keep the streets…

Her Big Idea: Does Your Idea Solve a Problem?

The following is excerpted from “Her Big Idea: The Next Genheration of Entrepreneurs” by Haley Hoffman Smith via…

SEO Basics: Getting Your Small Business Started

As a small business owner, there are many aspects you need to oversee in order for your business…

3 Blogging Tips for Successful Content Marketing

You understand the value of blogging. The countless studies citing the success that business blogging brings are hard…

Let’s take a look at 10 newsletters that can help machine learning enthusiasts stay informed.

Meningitis outbreak at the University of Kent linked to a nightclub party? What we know so far  theweek.inRace to stop meningitis spreading nationw...

Why Confidence is Crucial to Your Success

Successful entrepreneurs all have something big in common: courage! According to the Hiscox American Courage Index, business owners…

Every business has one or more growth bottlenecks. For successful service-oriented startups, the bottleneck is often their biggest…

How to Make a Killer Crowdfunding Campaign Video [Book Excerpt]

The following is excerpted from “The Crowdsourceress: Get Smart, Get Funded and Kickstart Your Next Big Idea,” by…