Amazon's Alexa+ Arrives in the UK, Free During Early Access

Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant, which is already available in the United States, Canada, and Mexico. Amazon has been testing Alexa+ since February 2025, and says it offers a smarter, more personalized, and more proactive assistant experience. The company says Alexa+ is much more capable than the prior version of Alexa, thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic. Alexa+ can do things like order takeaway, make restaurant reservations, book rides, and schedule home repairs. It can also control smart home products and answer questions similar to other chatbots. It works with Amazon services, and can integrate with hardware like Ring cameras. U.K. launch partners include OpenTable, with JustEat and Treatwell coming soon. Amazon says the update should feel "gen