Apple Bucks China's Smartphone Slump With 23% Sales Jump

Apple saw a 23% year-over-year increase in iPhone sales in China during the first nine weeks of 2026, significantly outperforming a broader market decline driven by weak demand and rising component costs, according to Counterpoint Research. China smartphone sales apparently fell by 4% year-over-year in the first nine weeks of 2026. Within this environment, Apple emerged as the fastest-growing major vendor, with iPhone sales rising 23% compared to the same period in 2025. Counterpoint attributed Apple's impressive performance partly to a combination of e-commerce discounts and the inclusion of the standard iPhone 17 in government subsidy programs aimed at stimulating consumer electronics purchases. Counterpoint noted that the rising cost of memory components has been passed on to vendors, forcing several Android brands to adjust pricing strategies. Chinese smartphone makers OPPO and vivo have announced notable price increases for some existing models, with those changes set to take effe