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Burger King served up a mea culpa Oscars ad — a smart but risky move  Business InsiderFresh off its president's viral moment, Burger King kicks off a big, new ad campaign  Restaurant BusinessHow Burger King used an Oscars ad to pitch its comeback story  Ad AgeBurger King’s CMO on firing its mascot as brand evolves in new campaign  Marketing DiveBurger King Crowns its Guests King in New Ad Campaign  Burger King Newsroom