How to Build Personalization into Crypto and DeFi Apps with Formo Profiles API

Personalization has become a baseline expectation across consumer software. Klaviyo reports that 74% of consumers expect brands to provide personalized experiences, and platforms like Segment and Hightouch have built entire businesses around helping companies deliver on that promise through unified customer profiles and real-time data activation. But in crypto and DeFi, most applications still treat every wallet the same way. A user who has been staking ETH for three years, holds six figures across multiple protocols, and has a verified Coinbase account sees the same landing page as someone connecting a wallet for the first time. The data to differentiate these users exists on-chain, but the tooling to act on it at the application layer has been missing. Formo's Profiles API closes that gap. It transforms raw wallet addresses into 360-degree user profiles, combining on-chain transaction history, token balances, DeFi positions, social identities across 15+ platforms, behavioral labels,