Tim Cook Says iPhone Launch Was His Favorite Apple Moment in 50th Anniversary Interview

For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook. Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even familiar with. Cook said that he had seen a lot of the devices for the first time while preparing for Apple's 50th anniversary. Items on display included the first patent Apple filed, which was for the Apple II, the original 2001 iPod, early iPhone components and prototypes, the Apple Watch Cook wore on stage when announcing the device, and more. According to Cook, the launch of the iPhone was his favorite moment at Apple. When asked why, he said it was because a phone was something everyone at Apple was using every day.We were using that generation's smart phone, and it was such an awful experience. And I love the fact that all of a sudden you had this touch interface, and it worked like your mind worked. Cook declined to speak on futur